Project by:
Carly Benson
Véronique Claude
Iris Elliott
Julia Forrester
When our team was introduced to Leek in 2021, it had recently landed some large contracts and was in the process of shifting its focus from freelance media production to creative consulting.
Founded on a business model that allowed for scalable resourcing based on project load and capacity, Leek’s primary challenge was business development and marketing. At the time, Leek’s main method of lead generation and client acquisition was through referrals, word of mouth, and RFP bids. In order to maintain its current model, staffing a dedicated business development resource was not possible. However, increasing revenue, awareness and gaining an upswing of clientele was vital to the growth of the agency.
We broke this challenge into three distinct components: business development, lead generation, and client acquisition.
Based on these challenges, we developed the following problem statement to guide our research and analysis:
How might LEEK secure more creative consulting contracts while maintaining a lean and scalable business model?
Our team conducted internal organizational research and external market research to form the basis of our analysis and propose alternative business models to help Leek achieve its business objectives. Our research, key insights, and business model proposals can be viewed the report below.
